I am a full Professor. My research focuses on consumer behavior, with particular attention to the circulation of resources within contemporary consumption systems.

My research contributes to the following areas:

-Responsible Consumption and Production

-Good Health and Well-being

-Reduced Inequalities

-Sustainable Innovation and Infrastructure

From a methodological perspective, I primarily employ qualitative and interpretive approaches, with a particular focus on the experiential and social dimensions of consumption. My work has been published in national and international academic journals and is grounded in an interdisciplinary dialogue.

My objective is to contribute to the development of a vision of marketing that can better understand and support transitions toward more responsible, inclusive, and locally embedded consumption systems.